LoveWrap™'s mission is to increase quality time and intimacy between mother and baby. We strongly believe in and encourage the attachment style of parenting which promotes closeness and interaction with your baby. LoveWrap™ adapts baby-wearing methods that have been used for hundreds of years in many countries and societies throughout the world.

As the world becomes more connected, a revival in attachment parenting is occurring. LoveWrap™ is at the forefront of this evolution. LoveWrap™ strongly believes that giving back is essential. We donate a significant percentage of all profits to global charities that benefit baby and child causes.