The LoveWrap™ is the most secure and comfortable way to wear your baby. Your baby can feel your skin, hear your heartbeat, find comfort and security in your body's warmth and be loved within the confines of the LoveWrap™. It is healthy for both you and your baby. LoveWrap™ supports babies in a caring, nurturing way and allows parents the freedom and mobility they need in their everyday lives.

The LoveWrap™ is made out of the highest-grade quality cotton and Lycra. This unique blend creates a stretch effect in the fabric, which gently cradles your baby and comfortably conforms to the curves of your body. Each wrap is treated with a special cure and wash process. Your wrap will be snugly soft, purified and ready for your precious cargo! Unlike baby slings worn over one shoulder, LoveWrap™ evenly distributes weight over both shoulders and over your entire back. This allows parents to wear their babies for long periods of time. Studies have shown that this way of wearing your baby is optimal for their development.

With LoveWrap™ there are no buckles, straps, fasteners or extra bulky padding between you and your baby. It's easy to adjust the fit of your LoveWrap™ by varying how tightly you wrap yourself and your baby.

Research shows that babies benefit physically, intellectually and emotionally from being held. The LoveWrap™ is the perfect way to hold your baby. Wrap your baby with Love™!

Why Parents and Babies Love it * bonding with baby * comfort * one size fits all * ergonomic * versatile positions * baby head support * packs up easily * soothes colic * no extra fasteners * stretchy support * easy to use * discreet nursing * easy to clean * stylish * babies cry less * babies learn more * work and wear * easy to travel * your baby wants to be close to you